Trainers - Why You Should Never Boost A Post
If you’ve ever equated boosting a post with running an ad, it’s time to reconsider. While boosting may seem like a quick and easy way to gain reach or engagement, it is, without question, one of the least effective and most inefficient ways to spend your advertising budget on platforms like Facebook and Instagram.
The Illusion of Results
Meta (Facebook and Instagram’s parent company) is a publicly traded entity whose core mandate is to maximize shareholder value. One of its simplest—and most profitable—features is the “Boost Post” button, designed specifically to attract novice advertisers.
This button promises increased visibility with just a few clicks and a small payment, giving you a dopamine hit of “10x more reach” or “increased engagement.” But the truth is: reach and engagement don’t necessarily mean leads or clients.
The Hidden Cost: Beginner’s Tax
Boosting posts lacks the sophistication of real advertising. There’s little to no control over:
Audience targeting
Ad placements
Campaign objectives
Conversion tracking
As a result, you’re essentially paying what many seasoned marketers call the “beginner’s tax”—money spent without meaningful return. It may feel like progress, but in reality, it rarely results in new leads, clients, or measurable business growth.
What You Should Do Instead
True digital advertising on Meta platforms involves:
Choosing a clear campaign objective (e.g., lead generation, website traffic, conversions)
Defining precise audience segments
Crafting tailored messaging
Optimizing placements and budgets strategically
With the right knowledge, a properly structured campaign can deliver significant ROI—helping you attract high-quality leads, convert them into paying clients, and grow your business predictably.
Final Thought
Before you hit the “Boost” button again, pause. Learn to advertise the right way—with a strategic approach that turns clicks into clients and marketing spend into profit. Although it may require more effort upfront, the long-term payoff is exponentially greater.
