How To Make High Priced Online Training Seem CHEAP!
How to Confidently Charge $1.5K to $5K (or More) as an Online Fitness Coach
Are you an online coach who struggles with charging high-ticket prices? Maybe you've heard someone say, “That sounds expensive!” when you offer a $2K program and instantly, your confidence drops.
Let’s change that. In this post, you'll learn how to communicate the real value of your coaching program so that your price sounds cheap in comparison.
Along the way, we’ll also highlight common objections, break down how to reframe your offer, and show you why clients should choose your $1,500+ online program over in-person training.
The Problem Most Trainers Face
When trainers hear the idea of charging $1.5K–$5K+ for a 12-week program, their knee-jerk reaction is:
“That sounds way too expensive.”
But here’s the real problem:
They're stuck on pricing based on time, not transformation
They lack confidence in their offer (and it shows)
They're not communicating the result clearly to prospects
Time vs. Transformation: The Core Shift
If you're still charging $50–$100 per session, you're stuck in a “time-for-money” trap. Your clients are counting minutes, not results.
Here’s what happens:
You charge $70/session
Clients expect 60 minutes, no more, no less
You deliver sessions, but their results depend on what they do between sessions
Now imagine offering:
12 weeks of personalized workouts
Weekly accountability check-ins
Nutrition guidance
Ongoing messaging support
Instead of trading hours, you're selling an outcome: a 10kg weight loss, better energy, or a long-term lifestyle change.
Let’s Talk Numbers (A Logical Breakdown)
Still thinking $1.5K sounds high? Let’s compare it to traditional in-person training:
In-Person Training
$70 per session
3x sessions/week = $210 per week
Over 12 weeks = $2,520
Just workouts—no accountability, no coaching in between
Online Coaching Package
Flat fee: $1,500 to $2,000
Full program: workouts, nutrition, accountability, and more
Weekly cost: $125 to $167
More comprehensive, more support, less cost
So which client gets better results?
The one who clocks in for 3 sessions a week and disappears in between?
Or the one with daily accountability, customized programs, and 24/7 guidance?
Exactly.
How to Reframe the Offer (Apples to Apples)
When a prospect says, “That’s expensive,” respond like this:
Acknowledge: “I get it. That sounds like a lot at first.”
Compare: “But let’s say you worked with a trainer in person. Three times a week at $70/session is $210/week, or over $2,500 for 12 weeks.”
Contrast: “With me, you’re getting a full transformation plan—workouts, nutrition, accountability—for almost half that.”
Once they see the math and the value, it becomes a no-brainer.
Why This Works
When you pitch based on the value and result, not the time, you:
Instantly position your service as premium
Show the logical and emotional benefits
Give prospects a reason to say “Yes” confidently
You’re not just a trainer. You’re a coach delivering outcomes, and that’s worth every penny—and then some.
Don’t Just Take Our Word for It…
Read what other coaches are saying in these Tribefit reviews.
Want to know if it’s worth the money? Get the real scoop on the Tribefit cost and see why this isn’t a Tribefit scam but a real game-changer for your business.
Final Thoughts
Confidence isn’t just about how you say it. It’s about believing in the value you provide. When you start framing your offer as a result-driven solution and break down the math, you’ll close more clients without lowering your prices.
If a prospect hesitates again?
Just walk them through this logic. Watch the hesitation melt away.
