What Prices & Packages Work Right Now For Online Trainers
How to Price Your Online Fitness Coaching Packages the Right Way
Getting your pricing right is not just a business decision — it’s the foundation of a scalable, sustainable, and profitable coaching brand. In this guide, we’ll break down:
What pricing works best right now
How to avoid undervaluing your services
The sweet spot between value and profitability
How correct pricing leads to business growth and client success
For real-life success stories, check out these detailed Tribefit reviews and discover how coaches just like you transformed their income and freedom.
Why Most Coaches Undersell Themselves
Too many online trainers fall into the trap of undercharging. Here's what happens when your pricing is too low:
You're delivering a $10,000 service for $1,000
You hit an income ceiling fast
Burnout becomes inevitable
Quality of service drops, clients leave, and reputation suffers
Finding the Pricing Sweet Spot
You don’t want to price too high if you lack proof. But you must avoid pricing too low. The goal is to find the sweet spot where:
You get paid what you’re worth
Clients get top-tier value and results
Your business becomes scalable and profitable
The right price reflects the transformation you deliver — not just your time or tools.
Ideal Package Length: Why 12 Weeks Works Best
Short-term packages lead to high churn, client dropouts, and constant chasing.
What NOT to sell:
Week-to-week sessions
3, 4, or 6-week packs
“Trial” programs with no long-term results
Why 12 weeks is the sweet spot:
Long enough to deliver real results
Short enough to avoid overwhelming new clients
Helps you build trust, upsell, and renew after results
How Much Should You Charge?
Let’s talk numbers. These are working price points today across the coaching industry:
Minimum starting rate: $1,200 for 12 weeks
Mid-range (ideal for new-mid level coaches): $2,000–$3,000
Premium tiers (for experienced coaches with proof): $5,000–$7,500+
Your pricing should reflect your:
Experience
Testimonials
Marketing system
Niche
Still unsure? Check out a full Tribefit review to see real-world pricing results from successful coaches.
Why Quality > Quantity in Pricing
Let’s break it down:
At $2,500 per client, you only need 4 clients to make $10,000/month.
At $100 per client, you need 100 clients. Impossible to service well.
High-ticket pricing gives you:
More time per client
Better transformation results
More testimonials
More re-signs
Pricing Affects Everything — Even Ads
The cost of advertising is the same whether you’re charging $100 or $2,500 per client.
But only the high-ticket coach can afford:
Ads that convert
Consistent traffic and lead flow
Predictable, scalable growth
The low-ticket coach? They can’t profitably advertise and stay stuck forever.
What’s Holding You Back?
If you're still charging too little, it usually boils down to one of two issues:
🚫 Weak sales script — you’re not closing properly
🚫 Poor-quality leads — your marketing is attracting the wrong people
Need help fixing either one? Reach out via email at [email protected] or message us on social. And don’t forget to explore the full range of Tribefit reviews for proof it works.
Final Thoughts: Price With Confidence
Charging what you're worth doesn't just help you — it helps your clients. It allows you to serve them better, get real results, and create a business that lasts.
Wondering if it's legit? Here's what others are saying:
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