How To Get People To Love You And Pay You As An Online Trainer - Pains And Gains
How Personal Trainers Can Stand Out and Grow Their Online Fitness Business
Hey guys, Chris Lynton here from TribeFit. We help personal trainers grow their online fitness business consistently and predictably, get more dream clients, and gain control over their income, impact, and lifestyle.
Every day, I hear from personal trainers in one of two situations:
Overworked in the gym – Long hours, early mornings, late nights, constantly on their feet. Clients cancel, and they feel frustrated with little to show for their efforts. They want a smarter, more leveraged way to grow their business while staying in their passion and helping more people.
Stuck online – Trainers who have a few online clients but lack consistency and predictability in client generation. Many have discounted services to get initial clients and are juggling side jobs, leading to frustration and uncertainty about how to scale further.
I’m not one of those overnight “gurus.” I’ve built a seven-figure online fitness business and now teach trainers worldwide how to do the same. One of the biggest and fastest-growing testimonial walls in the space shows the impact we’ve helped trainers achieve, along with the results they’re generating for their clients.
Why Trainers Struggle
Many trainers face these challenges:
Doing everything without knowing what works for generating clients consistently
Inconsistent client numbers month-to-month
Confusion on which marketing strategies actually attract high-paying clients
Feeling stuck, frustrated, and unsure of how to grow their business
After experimenting and learning what truly works, we developed strategies that allow trainers to predictably generate 20–40 clients per month. These are high-paying, motivated clients who follow instructions, stay long-term, and achieve great results—exactly what every trainer wants.
One Powerful Tip to Stand Out
Here’s a tip that trainers can implement today to improve results and cut through the noise:
Focus on pains and gains in your marketing.
Most trainers focus on gains (e.g., “Get six-pack abs!”)
People actually take action to avoid pain, not just achieve gains
Your marketing should highlight the pain your clients feel, and show that you understand it
Show them how you help them solve that pain and achieve results
Example: Instead of only saying, “Get six-pack abs,” focus on the pain: “Tired of feeling bloated and frustrated after working out with little results? Here’s how I help my clients finally see the abs they’ve been working for without wasted effort.”
By addressing pain first, you grab attention and compel people to reach out
Trainers who implement this see more engagement, more client inquiries, and higher-quality leads
Why This Works
It positions you as an expert who understands the struggles of your clients
People are more likely to invest in your services when they feel understood and supported
It helps you stand out in a crowded online fitness space
High-quality leads convert more easily, and clients are happier and more motivated
Get Inspired by Tribefit Success Stories
See what other trainers are achieving with our strategies:
Tribefit reviews
Next Steps for Trainers
Implement pains and gains messaging in your content today
Review your marketing posts and ads to ensure they highlight client pain points
Track results and tweak messaging to see increased inquiries and client engagement
Share this tip with other trainers who are struggling to grow online
By making this small shift in how you communicate, you’ll see better results, attract more dream clients, and finally gain control over your online fitness business.
