How To Position Yourself For An Online Fitness Business
In this video, Chris Lynton from Tribefit.co takes you through how to position yourself better as a fitness business owner and how by doing this you can convert more sales and get higher prices for your products and services. Work on how you are unique and position yourself correctly to succeed.
Hi there. My name is Chris Lynton from Tribefit.co and today, I wanna tell you about positioning and how to best position yourself so you can come up high prices and you can convert your sales a lot easier. So, what we refer to is not who you are but what you do. Very, very important distinction between the two. If, for example, someone comes up at, usually if someone says, 'What do you do for work?' Most people say, 'Oh, I'm a personal trainer.', 'I'm a fitness person.', ‘I'm a lifestyle coach.' or a mentor or whatever it might be. Don't tell them who you are. Tell them what you do. If you do your positioning component right and you position yourself in the market, you'll know exactly what you do for people.
As an example, rather than saying when people say, 'What do you do for a job?', rather than saying, 'Oh, I'm a personal trainer.', usually, what their answer will be if they're interested in personal training etc., they'd go, 'Okay. So what's your rate?' They'll actually pay your rate straight away and be able to compete to any other personal trainer they've ever met in their life and then they'll say, 'Oh, you're not the cheapest. I'm gonna move on to the next one.'
To be able to command higher prices and set yourself apart from the masses, you talk about what you do. If you look at that, if they'll ask you again what do you do for a job, you'll say, most people would say, 'I'm a personal trainer.', 'I'm a fitness coach.' or whatnot, but if you separate yourself from that path and you know your positioning, you might say, 'I'm a life and body transformation coach and I help twenty to twenty-five-year-old women lose weight and tone up and get rid of cellulite really fast, really quick.' That is much more a better positioning in terms of what you do for people, what's the benefit, what do you do for people versus who you are.
This way, they can't compare you to anyone else and they won't ask you straight away what's your rate and try and back you down in your price. You talk about a strong what you do. If, for example, that was a woman who had that problem within that age bracket, they will see you as the expert, only want to talk to you about that problem and you most likely convert them a lot easier and your prices wouldn't be an issue. They wouldn't ask you straight away. If you position you that way and they fit that target market, they wouldn't ask you, 'Well, what's the cost?'. Straight away they'll open up and say, 'Oh, I've been looking for a person like that. I have a personal trainer. I've been to the gym not even truly understand my needs and I've been looking for someone to work on this specific problem. It sounds like you're an expert of that. How does it work?' And by how does it work is more like, 'How do you work with people, how do you solve that problem, how do you help me?' Don't go straight into the price. You then, you go into your pitching in terms of how you specifically help people, how you specifically work with them and then price after that. It wouldn't even be a question and that's what I mean by it. Once you separate yourself from the masses, you set yourself up as an expert and you're always knowing what you do for people, not who you are. They'll see that it's a pure value, be worthy of paying a high price for that value and you close a lot easier. And once you become an expert in that space, they'll tell their friends, anyone else they know that has that problem, they'll only direct it to you.
So it's a really short one today but make sure you see that distinction between the two. And next time, when someone asks you what do you do for a job, make sure you're always talking about what you do for people, what are you truly an expert at and what is the benefit, goal, etc. that you deliver for people. And you'll close better. You'll attract better clients and that they'll be more than happy to pay you more for your time and services versus just price shopping and tie kicking.
That's all for today. All the best. I'll be speaking to you real soon. Bye for now.